Jim's Marketing Blog - Latest Comments in How to quickly boost your marketing results!

Re: How to quickly boost your marketing results!

Eamon — Sun, 07 Dec 2008 10:54:37 -0000

It's a really good example because in tough times people cut down on experience brands / buying. In your case they are not just cutting down on experience brands / buying but investing that money in something that could help them get out of the sticky situation they are in, economically.

Re: How to quickly boost your marketing results!

Toma Bonciu — Fri, 05 Dec 2008 14:19:59 -0000

Hi Jim,

I think that this is something so obvious and somehow we tend to overlook it when we go in the digital world.

I mean, we always talk different to different people in our real life. We know how to talk to our mother, to our father, to a doctor, to a bank employee. We realize that they are different and so we talk accordingly.

I'm just wondering why we seem to overlook this when we activate in the digital world. Why we don't realize that people are different when we market by sending e-mails for example. I think it's because we are used to interact in the real world and to judge what we see - these are things that we aren't able to do on the Internet. And this is what, I think, makes the difference between a great marketer and a simple one.

Thanks

Re: How to quickly boost your marketing results!

Lewis Green — Fri, 05 Dec 2008 12:58:43 -0000

Damn, I hate it when I think faster than I type. It's supposed to read most of three decades.

Re: How to quickly boost your marketing results!

Lewis Green — Fri, 05 Dec 2008 12:57:38 -0000

Jim,

I've been in the marketing and communications games of three decades and without focus I might have lasted three days. I hope everyone clicks on your 10 tips. Good stuff!

Re: How to quickly boost your marketing results!

Marketing Specialist - Jim Con — Fri, 05 Dec 2008 12:42:43 -0000

Scott,

People often spend a lot of time and money doing the WRONG things REALLY WELL.

Thanks for the comment.

Re: How to quickly boost your marketing results!

Scott Baarstad — Fri, 05 Dec 2008 11:42:12 -0000

It sounds so simple but, many small business owners forget the little things. In general small businesses are niche in style; so, why would they present general marketing. I agree, they need to within their niche when marketing and tailor it to specific markets.

Re: How to quickly boost your marketing results!

AccuConference — Fri, 05 Dec 2008 10:52:40 -0000

Marketing is so interesting because it is two completely different animals, one being that you must get yourself focused on existing client bases, but the other being that you must spread your wings and send messages that will attract new clientele. Good marketing is hand in hand with great customer service and keeping your clients feeling like they are number one will keep them coming back for more so the importance of signaling out your messages goes well beyond just making sure you’re reaching many people.

Excellent post and interesting thoughts, as always, Jim.

Re: How to quickly boost your marketing results!

Marketing Specialist - Jim Con — Fri, 05 Dec 2008 10:50:20 -0000

Victoria,
You make an excellent point. Clarity is vital to marketing.

Kyle,
Thanks!

Re: How to quickly boost your marketing results!

Kyle Reddoch — Fri, 05 Dec 2008 09:55:31 -0000

Jim, as always, another great point! One that is overlooked often in the line of work. Thanks for putting it into perspective for all of us!

Re: How to quickly boost your marketing results!

Victoria Player — Fri, 05 Dec 2008 09:01:25 -0000

A great point Jim.

I guess another point is that if you’re not clear about who your market is, you will not know where to find them. This is a common mistake that I see my clients make. In an attempt to contact everybody you’re actually targeting nobody. And as the old marketing adage goes: "when everybody is your customer, nobody is your customer". It’s what I call ‘spraying and preying’ and results in increased marketing costs with fewer results!

Re: How to quickly boost your marketing results!

Mary — Fri, 05 Dec 2008 07:27:42 -0000

great point and great reminder for me today as i begin to prepare marketing material for next year.

Re: How to quickly boost your marketing results!

Marketing Specialist - Jim Con — Fri, 05 Dec 2008 07:25:13 -0000

Two great points already!

You know you have a great blog, when the people who comment are smarter than you are!

;)

Re: How to quickly boost your marketing results!

Brett Slater — Fri, 05 Dec 2008 07:22:55 -0000

Great post, Jim... Similarly, the message itself should be focused as well. I always encourage clients to stick to one point in each ad. Got 5 things you want to promote? Then do 5 spots that each focus on one of them. Provide a laundry list of talk points in 30 seconds, and the audience doesn't remember any of 'em.

Re: How to quickly boost your marketing results!

Mark Nagurski — Fri, 05 Dec 2008 07:18:40 -0000

Excellent point.

I'd go so far as to say that this kind of thinking should be employed at he planning stages of a business.

'Average products for average people'* don't work like they used to - it's just difficult to get 'everyones' attention.

People pay attention to businesses and marketing messages that are designed for them. A sharp focus can help define a marketing message, reduce wasted marketing expense and improve results.

Short, sweet, great post.

*Paraphrased Seth Godin quote I think